Vehicle wraps are like outfits for cars. They're just different ways to dress them up and make them look pretty.
Some cars have special stickers on them that make them look different. These stickers are called wraps and some people want to buy new ones every year because they get bored or tired of the old ones.
Straight color change wraps are cool, but a custom colorful vehicle wrap tells people much more about you. Your car is an extension of your personality, so scream or whisper it to the other drivers on the street. You can change it as frequently as your underwear. Hopefully, that's not once a year.